Google Business Profile audit for restaurants
Your Google Maps listing is often the first thing a guest sees, before your website or menu. Use this checklist to review it yourself in 20 minutes.
Paste your restaurant's Google Maps link and get a PDF within 24 h: profile completeness score, how many negative reviews have no reply, the most repeated complaints with real quotes, and 10 fixes in priority order. One-off €19.
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10-point checklist
- Claim and verify the profile at business.google.com. Without verification you can't reply to reviews or fix details.
- Use the most specific primary category ("Tapas restaurant", not just "Restaurant") plus 2-4 accurate secondary ones.
- Complete opening hours, including holidays and seasonal closures. Wrong hours produce 1★ reviews from people who found the door closed.
- Add menu and booking links. Google shows "Menu" and "Reserve" buttons when you fill them in.
- Write a 600-750 character description: cuisine, signature dishes, neighbourhood, and which languages your menu is in.
- Fresh photos: the façade (so people recognise you), interior, 10-15 real dishes and the menu.
- Attributes: outdoor seating, vegan/gluten-free options, accessibility, card payments, wifi.
- Reply to reviews, especially 1-3★ ones, in the guest's language, within 48 hours.
- Post an update (daily menu, event, seasonal dish) every 2 weeks.
- Keep name, address and phone identical on Google, your website, TheFork, Tripadvisor and social profiles.
How to review your reviews
- Read your latest 50 reviews and note what people complain about: service, waits, price, cleanliness, allergens, language.
- Count the 1-3★ reviews with no reply. That number is your first task.
- Check which languages guests write in. If a third review in English, your description and menu should be in English too.
What the €19 audit does
It does this work for you from your listing's public data and latest reviews: completeness score, reply rate, top complaints classified by AI with real quotes, guest languages, and 10 prioritized fixes. Delivered as a PDF within 24 h.
Paste your restaurant's Google Maps link and get a PDF within 24 h: profile completeness score, how many negative reviews have no reply, the most repeated complaints with real quotes, and 10 fixes in priority order. One-off €19.
Audit my profile for €19 · See a sample reportMore guides
- How to respond to negative restaurant reviews
- Why your restaurant isn't showing on Google Maps
- How to get more Google reviews (legally)
- How restaurants rank on Google Maps
Independent guide by HostStack. Not affiliated with Google. General information; no ranking is guaranteed.